A 4-part series on overcoming inertia in your creative career. In part 1, we established that inertia is a virus. Read it here. Now let’s take a crack at understanding the inertia virus, how it works and how it spreads, shall we? Inertia comes in many shades of gray, but I tend to think of it in two primary colors…

The first of a 4-part series on overcoming inertia in your creative career. After years of dealing with a pandemic, we’re all well-versed in the basic mechanics of a virus. Allow me to introduce you to a different kind of virus. Not a biological virus, but a mental, psychological, and perhaps even spiritual one. Inertia. Like a virus, inertia hides in the dark. It lingers until the…

AKA Indiana Jones & the Golden Idol of Hyperspace Let’s cut to the chase. I have rock-solid in-canon proof that Indiana Jones and Han Solo exist in the same shared universe (even if they’re from different galaxies). Not only that, I’ve worked out a theory of how specifically that’s possible, with the kind of twists and turns and surprises…

I’m going to share with you a secret weapon I learned at one of the best ad agencies in the world. A tool I’ve used over and over in my career to generate a ton of ideas and solve big thorny creative challenges. It’s called 5x5. As a creative, it’s…